Taking Advantage of Your Mistakes

This story is a bit older but I still like it.  Bill Cochran, a creative director out of Dallas, was beyond excited to have the opportunity to create the Super Bowl ad campaign for Bridgestone Tires. That is until a not-so-polite email, accidentally sent to all his co-workers, almost ruined it. Read how he managed to turn a potentially career ending mistake into a national ad campaign!

What do you guys think? Have you ever had a reply-all moment?